So I am sharing this article, as some of the insights about reinvention of marketing from visionary Pranav Yadav, will increasingly emerge in importance during this time. Where are CEOs and CMOs spending their marketing dollars, and what’s your take on its effectiveness? Unsurprisingly, in today's highly fragmented landscape, it is almost impossible to attribute which level of marketing is having the most impact on sales – making marketing measurement a question that’s never really been properly answered. We must change how we think about marketing and its effectiveness and look at it as a more holistic system. I think that marketing is at the lowest point in its history, and change is desperately needed within the decade.
Source: Forbes March 25, 2020 19:44 UTC