Survival depends on literacyA woman scans a QR code before entering The Mall Bang Kapi in Bangkok, part of government measures to safeguard against a second wave. (Photo by Varuth Hirunyatheb)Enhancing digital literacy and pursuing a customer-centric experience are necessary as businesses adapt to new behaviour during the pandemic, particularly with travel restrictions and changes in supply chains. The survival of businesses will depend on responding to consumer needs post-Covid-19. Social media live-streaming can also create a value-added experience for customers, he said. Chaichana Mitrpant, deputy executive director at the Electronic Transactions Development Agency, said literacy in English and other languages as well as digital literacy are key factors for the digital economy and reducing inequality.
Source: Bangkok Post May 21, 2020 23:26 UTC