Struggling U.S. manufacturers pivot to one product where sales are actually booming: Masks - News Summed Up

Struggling U.S. manufacturers pivot to one product where sales are actually booming: Masks


“It’s become a very significant part of our business,” said Ryan Huston, Steele’s head of sales and marketing. ADAs Steele’s business faltered this spring, the brothers faced tough choices. The retailer Crate and Barrel also started offering the masks, further driving demand. Sales have softened since the peak, but 10 to 20 percent of Steele’s workshop is still focused on masks, Huston said. The website reported that 60,000 of its sellers were offering masks in April, generating $133 million in sales that month, making it Etsy’s second biggest category.


Source: Washington Post August 05, 2020 10:02 UTC



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