Although most people are familiar with the problems in the global supply chain to some extent, some Starbucks customers are still shocked — even incensed — by their inability to get their coffee exactly how they want it. “I just sort of laughed and was like, ‘Isn’t caramel just burnt sugar?’”The problem for Starbucks is that it was never just selling a simple cup of coffee. Customers learn the language regarding sizes and special drinks and then share their customized, 12-ingredient drink orders on social media. I can afford to waste money on coffee.’”There were earlier hints that supply issues could be bubbling up for Starbucks. In a late April call with Wall Street analysts, the chief executive of Starbucks, Kevin Johnson, voiced some concerns about companies in its supply chain that were struggling to hire the staff they needed.
Source: New York Times June 10, 2021 13:30 UTC