The Sri Lanka Tourism Promotion Bureau (SLTPB) participated in this mega event showcasing Sri Lanka’s tropical glory and the impressive characteristics of the island. Thirteen travel trade representatives joined the Sri Lanka delegation on the mission to highlight Sri Lanka as one of the best tourism destinations in the world. ILTM Travel fair generated many opportunities to promote Sri Lanka for French travellers. A few meetings were held with major tour operators who currently sell Sri Lanka as a destination and new operators who plan to promote Sri Lanka as a destination. Sri Lanka also focused on encouraging tourists from Western European countries, including France, due to high revenue and high value generated by tourists arriving from Western Europe.
Source: Sunday Observer January 18, 2020 23:06 UTC