Asci has partnered with French technology provider Reech to actively monitor social media platforms for defaulters, by using artificial intelligence (AI) to scan digital content. “Our aim is to educate people and make influencer marketing a responsible industry. India’s influencer marketing space is growing rapidly but is still young when compared with mature global markets such as Ireland and Italy where influencer marketing guidelines have been put in place as early as 2016. With disclosure becoming mandatory, influencer marketing will suffer slightly to begin with. “Small, homegrown firms are often against such disclosures as they look at high sales conversions through influencer marketing.
Source: Mint June 13, 2021 18:06 UTC