Neflix to add new ad-supported tier to streaming service soon - News Summed Up

Neflix to add new ad-supported tier to streaming service soon


Aiming to shore up its subscriber base through a cheaper plan, Netflix co-CEO Ted Sarandos on 23 June confirmed that the online streaming platform is working on adding a new ad-supported tier to its subscription offerings. Sarandos, while speaking at the Cannes Lions advertising festival, said that the firm following a loss of 2,00,000 subscribers last quarter, the firm would be introducing a less-expensive ad-supported tier to its service in a bid to bring in new customers. "We adding an ad tier; we’re not adding ads to Netflix as you know it today. We’re adding an ad tier for folks who say, ‘Hey, I want a lower price and I’ll watch ads.'" Netflix’s presence at Cannes Lions is a clear sign the company is looking to embrace the ad industry, adds the report.


Source: Mint June 25, 2022 22:18 UTC



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