That’s the new age parents think their generation Alpha kids’ knowledge of tech outstrips their own.Global communications agency Hotwire and WIRED Consulting released two studies related to generation Alpha: the impact of technology and culture on their generation, and what their parents had to say about their use of technology. “As a parent of generation Alpha myself, I’m experiencing first-hand how technology is just natural to today’s children. Brands need to take note of what the parents of generation Alpha have to say – both to understand how to best target family and home life today and to future- proof themselves for when generation Alpha comes of age,” said Laura Macdonald, head of consumer, North America at Hotwire. It’s only logical that mom influencers create independent brands for their generation Alpha children, leveraging their relationships with brands and social media marketing skills. I’ve called today’s version of mom influencing a resurgence of the Tupperware business model, and in that same vein, online generation Alpha influencers are ‘digital’ pen pals for the 21st-century child.
Source: Forbes June 17, 2019 18:45 UTC