Major League BaseballAs Spring Training starts to swing into action, so too has Major League Baseball’s business arm. Snapple and MLB have entered into a partnership that will make the drink company the Official Tea and Juice Drink of MLB starting with the upcoming 2018 season. Additional, the Snapple deal will see offers on products for 30% at Fanatics, MLB's official digital commerce partner for apparel. “Snapple can’t wait to add even more flavor to this great game through our sponsorship with Major League Baseball, an organization that has been producing some very innovative collaborations,” said Regan Ebert, SVP of Marketing, Snapple. Major League Baseball saw revenues surpass $10 billion in 2017, marking the 15th consecutive year with record gross revenues.
Source: Forbes February 14, 2018 18:11 UTC