Networking and Relationship Building: Marketing activities, including international events and promotional campaigns, offer invaluable opportunities for networking and relationship building. Contributing to Long-Term Development: Beyond immediate gains, continuous marketing efforts contribute to the long-term development of a region. In terms of international public relations and marketing efforts in North African countries, Morocco appears to lead the way. While Tunisia has some experience in international public relations, its efforts are notable in promoting itself as a key player in the regional food industry. In contrast, Algeria lags behind in giving importance to international marketing and public relations.

Source: The North Africa Journal January 30, 2024 01:24 UTC