It acquired 89.95 per cent of Citroen in 1976 and created the group PSA Peugeot Citroen. In 2016, PSA Peugeot Citroen rebranded and became PSA Groupe. ALSO READ: Errant matatu saccos told to forget court's protectionHow will this French firm compete with American, Chinese, Korean, and Japanese cars in the Kenyan market? One of the unanswered questions is what model French will use to get a foothold in the Kenyan market. Or will they use Chinese and English model where commercial interests are laced with cultural interests.

Source: Standard Digital February 11, 2017 16:26 UTC