Oliver Prill, CEO, TideBENGALURU: India has overtaken the UK to become the largest market by customer count for small and medium enterprises-focused (SME) fintech platform Tide, according to global CEO Oliver Prill . “India is close to 7 lakh, the same as in the UK, and is now growing over that,” Prill said during an interview with TOI, adding that the company has seen steady growth since entering the Indian market in 2022.“So the UK is a small market… India is actually bigger in terms of that,” he added. “That's just a good rule of thumb across the world, so let's take India being highly entrepreneurial as 10%,” he said. One such product is the “structured partners” solution, first rolled out in India, which addresses the informal business relationships common among micro and small enterprises.“In the India market, you see a lot of small and micro merchants working with larger entities. “Often it is UK first because it’s more established,” he noted.

Source: The Times May 07, 2025 17:55 UTC