(Luke Sharrett/Bloomberg)Kelly Davis has started doing something she once considered unthinkable: buying clothes at Costco. Clothes and footwear now generate more than $7 billion a year in sales for Costco; that’s more than Old Navy, Neiman Marcus or Ralph Lauren. “Costco has quietly become an apparel destination,” said Simeon Siegel, a retail analyst for Instinet. “It has become a viable place for people to buy clothing.”Costco stores, analysts said, have become an attractive destination for brands to offload unsold merchandise without tarnishing their reputations. Customers, he said, like buying clothes at Costco for the same reasons they like shopping at off-price department stores like T.J. Maxx and Marshalls: the thrill of the hunt.

Source: Washington Post July 01, 2019 11:00 UTC