Amazon Prime, the global streaming giant, is laying off staff and scaling back its local content production in Africa and the Middle East, according to a new report by Variety. Africa’s streaming market is projected to have at least 18 million paying streaming customers by 2029, up from 8 million customers last year. With a combined 75% of the streaming market, Netflix and Showmax are the market leaders. Amazon Prime was estimated to have 575,000 sub-Saharan customers in 2021, which was projected to reach 1.9 million in 2026. The three-year deal would allow all of Osiberu’s movies and shows to be exclusively available on Amazon Prime and the first movie out of this partnership, ‘Gangs of Lagos’, broke multiple records.

Source: The North Africa Journal January 18, 2024 18:11 UTC