The L.A. Times has an opportunity to turn its podcasts into a multi-million dollar business, according to Glenn Rubenstein, founder of Adopter Media, a Bay Area-based podcast advertising agency. The L.A. Times hasn’t produced many new shows this year, in part due to the change in podcast leadership, according to Hilton. The publisher’s former executive producer for podcasts and audio, Abbie Fentress Swanson, left for CNN Audio this past summer. “There are so many good investigations coming out of the L.A. Times that are just ripe for audio storytelling,” she added. Those additional revenue sources could help to offset a challenge the L.A. Times faces with advertisers: It does not offer host-read ads.
Source: Los Angeles Times December 03, 2021 17:06 UTC