©ttatty via Canva.comJune 3, 2024American palates are heating up as consumers increasingly embrace spicier, more flavorful food and drink options. The company stated that these creations are inspired by the innovative “swicy” trend, blending sweet and spicy flavors in delightful harmony. Since the trend arose, brands have started actively pursuing ways to capitalize on it, aiming to expand its popularity. Additionally, during the spring, Starbucks introduced a selection of limited-time hot honey drinks, incorporating wildflower honey infused with chili peppers. There is a push now and we do see both unit and dollar growth of spicy and swicy products.”
