BUY now, pay later (BNPL) is fast emerging as a popular payment method in the e-commerce space in Asia, and Malaysia is catching on to the trend. But then I see that there is a BNPL option where I can pay in three instalments, and this works for me. In India, Pine Labs has a massive 95% market share of offline BNPL services. Together, we aim to help [merchants] drive business growth through BNPL payment acceptance processed via Pine Labs’ merchants payment technology,” Hazra says. Meanwhile, as acceptance of BNPL grows, Pine Labs is considering an initial public offering.
