Write to letters@thetimes.co.ukSir, The government should avoid being seen as clobbering poorer consumers (“Milkshake tax looms in broader sugar levy”, Apr 29). Instead it should allocate the proceeds of this levy to programmes that directly help those consumers to access and afford more nutritious food, such as the NHS Healthy Start cards, free school meals and school holiday clubs. The Healthy Start weekly allowance of £4.25 toward fruit, vegetables, milk and pulses has been frozen for four years. Meanwhile tens of thousands of poorer children are eligible but are not registered for these cards because awareness of the scheme is very low. An increased allowance, alongside revised criteria and the