from DION HENRICK in Cape TownWestern Cape BureauCAPE TOWN, (CAJ News) – SOUTH African Tourism’s North Europe Hub has kicked off the showcasing at the Vakantiebeurs trade and consumer show in The Netherlands. Abby Jacobs, the Acting Hub Head for North Europe (Netherlands, Belgium, and Sweden), emphasised the strategic importance of the Netherlands as a source market. Vakantiebeurs kicked off on January 10, with an exclusive trade day, which provided a platform for business-to-business engagements. A standout feature of South African Tourism’s participation at Vakantiebeurs is a South African pavilion incorporating the presentation of ten South African products and provincial representation, including Western Cape Tourism, Trade and Investment Promotion Agency (Wesgro). Following South Africa’s presence at Vakantiebeurs, North Europe Hub joined by various South African products, will embark on a dynamic roadshow which will run from January 16 to 23, covering four different cities across The Netherlands and Belgium.
