Sinead Boucher assembles new leadership group for the next generation of Stuff

Laura Maxwell has been appointed as Chief Executive of Stuff Group, while current owner and publisher Sinead Boucher will become the Executive Chair and Publisher of the company. Stuff Limited was purchased in a management buyout from its Australian owners Nine at the peak of the Covid pandemic. Chief Audio Officer Nadia Tolich has been appointed MD of Stuff Digital, and is charged with leading stuff.co.nz, Neighbourly and the rapidly growing audio division. The flourishing Stuff Events business will also fold into Stuff Brand Connections. Boucher said the line up of extremely talented new leaders, with unrivalled experience in digital and publishing innovation, editorial and commercial was a really exciting development for Stuff and its customers and people.