Understand and align with people’s values this RamadanDuring Ramadan, people want to connect with values they associate with this time of year. And this then informs the types of video content they consume during those times:Fasting is a time of self-reflection when people focus on content that they personally enjoy, like short-form videos on self-care and spirituality . Regional consumers consider YouTube their main window to the world during Ramadan. Traditional values are stable and tested over time, but because the audience may expect them, they could feel overdone. If your brand decides to tie its content to a traditional value, it needs to ensure consistency over the long term.
