NZ Herald takes on live shopping

The NZ Herald is partnering with The Warehouse Group to take on the interactivity of digital live streaming and e-commerce shopping. The Selection Live Shopping will be a new channel that will take on live shopping events every Tuesday and will be hosted on the NZ Herald website. NZME, owner of NZ Herald will be the first company to test out live shopping in New Zealand after 2022 saw the form of shopping take off in other parts of the world. “The Selection Live Shopping is built off this idea and we’ll be testing a series of captivating and dynamic live events to help NZ Herald readers to find their next favourite purchase.”Luey adds that The Selection Live Shopping channel will be convenient for avid online shoppers who miss out on the in-store experiences such as interacting with a salesperson. The first live shopping event will take place on Tuesday, May 9 at 12.30pm.