To cater to the increasing preference of Gen Z for social and digital news formats, NZ Herald has introduced “What the Actual? !” – a social media brand intended to keep young Kiwis informed about the most significant issues concerning them. Carolyn Luey, NZME Chief Digital & Publishing Officer, says the NZ Herald is excited to be extending its news offering once again, with a brand that has been purpose-built for the digital-native generation. Mitchell Powell, New Zealand Herald Head of Social, says Mihi and Mako are the ideal voices to bring the brand to life and uncover the stories that Kiwi youth care most about. “Like every generation, Gen Z have special characteristics that influence their news consumption habits.
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