Several of the American hamburger chain’s markets in the Middle East and some outside the region “are experiencing a meaningful business impact due to the war and associated misinformation that is affecting brands like McDonald’s”, the group’s CEO Chris Kempczinski wrote in a letter published on LinkedIn on 4 January. Beyond the Middle East, the brand’s franchises in Morocco and Egypt have been the subject of a massive boycott campaign in response to Israel’s retaliation against Hamas in Gaza.
