To promote tourism in the region, DDB Group Aotearoa and Destination Hauraki Coromandel have launched the world’s longest driving lottery. Everyone knows that the Coromandel has been unlucky, so we created The Lucky Loop. Hadley Dryden, General Manager of Destination Hauraki Coromandel, said that the campaign exceeded all expectations and he was blown away by the support given to the destination. The campaign also achieved significant media coverage including Seven Sharp, Newshub at 6, NZ Herald, Stuff and numerous tourism publications. Agency Credits: DDB Group AotearoaClient Credits: Hadley Dryden – General Manager, Destination Hauraki CoromandelMedia Partners: PHD MediaWorks NZME JCDecaux oOh!
