IT'S common knowledge that sun damage can increase your risk of developing skin cancer. The charity said these findings were worrying, especially as melanoma skin cancer rates continue to climb in the UK. There are around 17,500 new melanoma skin cancer cases in the UK every year, making it the fifth most common cancer in the country. According to Cancer Research UK, one in 35 men and one in 41 women in the UK will now be diagnosed with melanoma skin cancer in their lifetime. She said: “When I was younger we didn’t have so much awareness of the risks of skin cancer.