Google and Meta, the owner of Facebook, accounted for at least half of the £43 billion spent on advertising in the UK last year, according to new research. Their dominance of the advertising market has been accelerated by the growth of search engines and social media platforms. Google’s UK advertising business brought in about £20 billion, according to Press Gazette analysis of figures produced by the Advertising Association. Meta, which owns Facebook, Instagram and WhatsApp, made about £6 billion in revenue from its UK advertising business, the analysis said. Social media advertising, which includes YouTube, owned by
