HYPER announces media partnership with Briscoe Group

HYPER, New Zealand’s leading provider of DOOH retail media channels, has announced a new media partnership with Briscoe Group. The partnership will see HYPER deploy custom designed 65” digital screens across Rebel Sport and Briscoes Homeware’s 90 store network reaching more than 10 million shoppers annually. HYPER CEO Ben Partington says the organisation is excited to partner with the two respected retail brands. The development of retail media networks has traditionally been a space that only large grocery companies have played in in New Zealand. The exciting news for agencies and brands is that these new networks are open to non-endemic advertisers, an activity that grocery based retail media networks are yet to cater for.