Felipa Monteiro is senior manager of digital media, customer relationship management, and e-business at Christian Dior Parfums for the Middle East, India, and Africa. That’s why we at Christian Dior Parfums are constantly seeking innovative ways to engage consumers . One area where we’ve seen consumer demand sky-rocket over the last few years is virtual try-ons through augmented reality (AR). AI-powered Video action campaigns use skippable in-stream and in-feed video ad formats, with ads running on YouTube and Google video partner websites and apps to help brands reach more people. The AR Beauty Try On experience automatically loaded when our video ad began.
