Kenya’s BlackRhino VR, an extended reality (XR) tech company, has launched an augmented reality (AR) platform designed to empower content creators within the creative economy to rapidly build and publish AR content. BlackRhino is leverages XR knowledge to expand opportunities for significant socio-economic and cultural growth among the youth that will help create jobs, reduce poverty, and contribute to overcoming Africa’s development challenges. Its new platform, MediAR, is a user-friendly, AR cloud editor and publishing platform that uses drag and drop technology, lessening the challenging learning curve associated with coding while producing AR solutions and content. BlackRhino VR CEO Brian Afande said it was a response to the need to unlock Africa’s creative sector through AR. BlackRhino VR is urging content creators across Africa to leverage the platform to perpetuate the development of an internet economy that will in turn create jobs, reduce poverty, and contribute to the continent’s development.