So in December it promoted Chief Marketing Officer Brooke Skinner Ricketts to the newly created post of chief experience officer, in which she would oversee the product- and user-experience design teams as well as marketing. Sportswear company Under Armour Inc., nonprofit United Way Worldwide and private-jet operator Wheels Up Partners LLC each named their first chief experience officers this year. Casper Sleep Inc., whose first chief experience officer left in November, said it doesn’t plan to name a new CXO. Hasbro Inc. parted ways with its first chief consumer experience officer last fall after six months. One former chief experience officer said giving an executive a brief that falls outside the company’s established structure, such as a chief experience officer or a chief customer officer, can be a good way for a company to break out of an organizational rut.
Source: Wall Street Journal March 25, 2020 10:41 UTC