Why North Africa is emerging as a destination for MICE businessDanielle Curtis, Exhibition Director – Middle East, Arabian Travel Market & IBTM Arabia, examines the rise of North Africa as a business event destination. The countries of North Africa are once again attracting attention from global business event organisers, with several city destinations in the region emerging as hotspots for all types of tourism, and MICE business is high on the agenda. Egypt’s experience is almost the opposite, with the business tourism and MICE sectors representing are a far larger proportion of the country’s visitors. Given the fact that the majority of the tourists visit for business purposes; Hotels in Cairo, where Egypt’s leading business events venue, EECA, is located next to the bustling central business district, were the ones witnessing most of the occupancy level increases. The wave of tourism increases across the major countries of North Africa are born largely from the return to political and social stability.
Source: The North Africa Journal November 05, 2018 17:03 UTC