According to the Việt Nam Coffee and Cocoa Association, exporters have been facing fierce competition from other major exporting countries. In addition, the sector’s weakness in all areas from the production to trading was one of the main reasons the country was unable to influence global coffee prices, he said. To overcome this, the coffee industry needed to change its production methods with increased use of technology to ensure quality, he added. The coffee industry has carried out a restructuring programme to improve its competitiveness by improving productivity, quality and value. The programme envisages having more than 80 per cent of raw coffee processed industrially and 30- 40 per cent processed intensively and branded by 2030.
Source: Viet Nam News May 21, 2019 04:52 UTC