Tweed’s next move made in Japan - News Summed Up
Tweed’s next move made in Japan

Tweed’s next move made in Japan


Genuine Harris Tweed must be made from wool spun in the Outer Hebrides and hand-woven at home by islanders such as Donald John Mackay JAMES GLOSSOP/THE TIMESThe Harris Tweed Authority is to appoint an ambassador in Japan, one of the largest export markets for the fabric, to help to combat counterfeit products. Along with policing the famous trademark, the person will promote Harris Tweed and work with the British Embassy in Tokyo. The decision to hire an ambassador has been sparked by concerns that the brand is being harmed by products that do not contain enough of the hand-woven textile to be properly classified as Harris Tweed. Lorna Macaulay, the authority’s chief executive, said: “Japan is an extremely important market for our industry and we have had to take action on a number of occasions in recent years against the misuse of the trademark. This is a very difficult problem to…


Source:The Times January 12, 2017 00:01 UTC



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