According to Euromonitor International’s August report, Transsion Holdings with its TECNO and itel brands dominate the feature phone sales in Nigeria. mobile phone penetration in Africa’s most populous nation has increased significantly in recent times because of the youthful population in the country. No doubt, the mobile phone market is largely dominated by international companies with little or no input from local manufacturers. The positive growth might see Transsion capture almost 45% handset market share in Africa by the end of 2018. Despite the decline in feature phone sales last year due to the new generation of smartphone users, the current market share clearly reflects the trend in Nigeria mobile market.
Source: The North Africa Journal October 08, 2018 15:53 UTC