Tourism New Zealand right to change tack with new global campaign - News Summed Up

Tourism New Zealand right to change tack with new global campaign


OPINION: Perhaps it's a good thing that Tourism New Zealand's latest global campaign marks a shift away from the usual focus on our so-called pristine environment. The launch of the latest instalment of the tourism board's 20-year-old "100% Pure New Zealand" campaign on Sunday coincides with yet further evidence that the country is anything but. And tourism, or rather our inability to handle rising visitor numbers without wreaking havoc on the environment, is partly to blame. TOURISM NEW ZEALAND Tourism New Zealand's latest global campaign is designed to showcase Kiwi hospitality. "Tourism is the beating heart of New Zealand and crucial to the health of the New Zealand economy.


Source: Stuff June 18, 2019 03:00 UTC



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