Prominent ticketing app TodayTix is about to put some skin in the game by producing its own live event series. The venture is inspired by both the original programming on other platforms like Netflix and Hulu, and the classic concert series MTV Unplugged. "MTV Unplugged produced some of the greatest recordings of all time," says TodayTix co-founder Brian Fenty. "We know how much money they like to spend on tickets," says Fenty of the app's users. Two-thirds of its users become repeat buyers, and 61% of them buy subsequent tickets in different genres (dance, opera, etc).
Source: Forbes October 11, 2018 21:31 UTC