TV ratings for the Winter Olympic Games are down but ahead of NBC's projections - News Summed Up

TV ratings for the Winter Olympic Games are down but ahead of NBC's projections


By meeting or exceeding its ratings targets for advertisers on the first five nights, Lazarus said the network can take the unsold commercial inventory it reserved in the event of audience shortfalls and sell it to advertisers who are interested in a last-minute buy for the remainder of the Games, which run through Feb. 24.


Source: Los Angeles Times February 14, 2018 01:07 UTC


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