Technology is disrupting the cinema business, but Major's Vicha Poolvaraluk has seen this movie before. "Against all odds, the business model of Major Cineplex has already adapted for years," Mr Vicha says. "Although I come from a movie theatre family, I did not possess the passion at first to continue this business," Mr Vicha says. According to Mr Vicha, Major Cineplex's establishment and expansion stemmed from his own passion. "It's fun to do Major Cineplex because it relates to people and technology," Mr Vicha says.
Source: Bangkok Post January 11, 2019 21:22 UTC