In death, murdered social media starlet Qandeel Baloch may have achieved her goal. The show airs on private TV channel Urdu 1 every Thursday. The decision to turn her death into one of Pakistan’s popular television soap operas has ensured the debate surrounding such murders of women endures. Research by Pakistan’s media regulator shows that in 2016, 65 percent of television viewers watched drama channels featuring such soap operas. Pakistan’s biggest entertainment channel, Hum TV, is a pioneer in using social issues as soap opera fodder.
Source: Hindustan Times January 12, 2018 08:48 UTC