North African Label Fighting Capitalism Using the Ethos of Souq MerchantsFrom the horrors of war, to fighting repression and imperialism of all kinds, the Arab world is still in the process of disentangling itself from all roots of destruction. For starters, it destroys the environment that is very much essential to the work of many local people in the region. The ethos of the North African merchants in the Souq is also demonstrated by how the consumers get to interact with the artisans to enrich their soul and humanity. “I want to be able to support every single hand-laboring artisan across all of North Africa who wants to work with us with fair and uplifting work,” Masmoudi says, with a mind full of ambition. Acting with true conscious, and full awareness of the things around us, is what will help truly change our part of the world.
Source: The North Africa Journal January 18, 2019 16:52 UTC