Manal Rostom, a young Egyptian mountain climber was the first veiled Muslim woman to represent Arab ladies in an advertisement of the sportswear company Nike. She moved to Egypt to study pharmacology and then lived in Dubai working as a full-time pharmacist and part-time fitness instructor. Meanwhile, Rostom launched a Facebook page entitled "Surviving Hijab" to encourage veiled women around the world to carry on and motivate them to become more accomplished veiled ladies. toIn fact Nike was not the first international fashion company to feature a veiled Muslim model in their collection as, in 2016 for the first time ever, H&M, the world's second largest retailer, presented a veiled model in a video designed to encourage consumers to recycle their clothes. H&M Veiled model, CNNMeanwhile, for the first time, designers Domenico Dolce and Stefano Gabbana introduced a 2016 Spring-Summer collection with hijabs and abayas, targeting Muslim shoppers in the Middle East.
Source: Egypt Independent January 11, 2017 14:15 UTC