By SILAS APOLLOMore by this AuthorThe Nation Media Group is investing in a new state-of-the-art Sh150 million publishing system that will converge content production on its print, broadcast and digital platforms. The new system is part of the company’s digital-first strategy that seeks to transform the NMG into a 21st century digital content company. “The new state-of-the-art publishing system will enable Nation Media Group to exploit our strengths and optimise our media assets across all platforms,” Mr Gitagama said on Thursday. The company’s current news publishing system was acquired in 2006. “The investment in the new publishing system is clear testament of Nation Media Group’s long-term commitment to build a sustainable and profitable business not only in Kenya but also in East and Central Africa,” said Mr Gitagama.
Source: Daily Nation March 08, 2018 13:07 UTC