Strategy& has added former regional Mars president Sami Darouni as a Senior Executive Advisor in its Middle East consumer markets practice. Long time food & beverage executive Sami Darouni has joined Strategy& as a Senior Executive Advisor in the consultancy’s Middle East consumer markets practice – which covers segments such as fast-moving consumer goods (FMCG), consumer electronics, luxury goods, cosmetics beverages and packaged food. Following an MBA in marketing and strategy at INSEAD (to complement an earlier MSc. “We are delighted to have Sami part of the Strategy& family,” said Strategy& Middle East Partner and Managing Director George Sarraf. “The consumer and retail industries in the Middle East and Africa are evolving rapidly,” outlines the firm on its consumer and retail practice webpage.
Source: The North Africa Journal May 21, 2019 03:00 UTC