So, the Kamal Melas of UP have become Kamala Jathres that stamp the lotus symbol as entry and give political messages through free entertainment in Karnataka, while a comedy character, Tarle Tommy, is taking forward the legacy of a similar experiment in Maharashtra.“Videos on Facebook is a major strategy,” Tejasvi Surya, digital communications incharge for Karnataka, told ET. “We upload a minimum of one video a day on issues ranging from serious ones like governance to series like Tarle Tommy. A fictional web series on issues in Karnataka will also be launched this week,” he outlined.The Congress, for once, has taken seriously to working social media for its benefit. They have borrowed heavily from the BJP templates across the country and are working hard on messaging through WhatsApp groups, which has been extremely effective for its rival party.“Our strategy is to focus on three aspects: highlight Karnataka model of inclusive development and promises delivered as per 2013 manifesto; vision for the future and expose BJP lies and remind people about the disastrous rule of (former CM from the BJP BS) Yeddyurappa,” Srivatsa outlined.While Congress doesn’t seem to have come up with the kind of creative and humorous content that the BJP, through its proxies, is putting out to much merriment, Siddaramaiah’s Twitter handle has been tweeting sarcasm which has also garnered admirers among the Twitterati. Both parties are working at the booth level, setting up both official and unofficial WhatsApp groups, putting out messages, graphics, videos and stories to reach the maximum number of voters possible.The JD(S), the third party in Karnataka, has also started work on the social media and is trying to project that only a regional party will take up state interests.They, however, still have some amount of catching up to do, though the party has professionals volunteering to spread their “positive” message also, according to a source.
Source: Economic Times March 13, 2018 02:15 UTC