Started in 2012 as a United Nations Declaration, International Girls Day gives pause to reflect on what has been so far a momentous year for women generally, and specifically in the marketing community. While still a lot of room for improvement, we saw a meaningful shift across the marketing calendar, from the Cannes Lions International Festival of Creativity through Advertising Week and moving now into the remainder of the fall marketing fixtures. Gender balance has been building momentum for a few years now, but it was historically kicked off in the marketing community with the introduction of the Glass Lion at the Cannes International Festival of Creativity in 2015. Every single company that's put the gender equality measure into place is seeing they're making improvements first of all. 91% of women think advertisers don't understand them44% don't think they see themselves reflected in the women they see in media55% of adults believe that women are portrayed negatively in programming.
Source: Forbes October 11, 2018 21:00 UTC