We tend to think our friends and colleagues automatically know to send business our way, but that’s not often the case. They might not know if you’re accepting new clients or are at capacity in your business. It can be hard for people to send you business if they don’t know who you are looking to serve. For example, if you just tell someone you're a coach, they won't know exactly who to refer you to. If they see that your past clients rave about you, they’ll be more inclined to do business with you.
Source: Forbes April 15, 2018 23:37 UTC