So if you are wondering why a major actor such as Hilton Worldwide Holdings, Inc. has been a bit player in the world of luxury hotels compared to say Marriott International, it’s not an accident. Now defunct Trans World Airlines’ acquisition of Hilton International was its attempt to battle now-defunct Pan American Airways’ InterContinental hotel chain. For Hilton Hotels Corp. its expansion in the international high-end market came at a snail’s pace. Its now luxury brand Conrad was simply U.S. Hilton’s way of going international not being able to use its own name. According to Smith Travel Research, there are over 1,000 hotel brands, including more than 100 that it defines as luxury making it harder for consumers to understand who’s who?
Source: Forbes December 06, 2018 22:41 UTC