Car demand is waning now but the need for speed isn’t, so the automaker is rolling out a fresh hot rod that’s a sign of the times: its first race-ready sport utility vehicle (SUV). If the idea of doing hot laps in the family hauler seems slightly absurd, welcome to the latest twist in the SUV craze. For that to pay off, it needs to be a pretty healthy business.”The Edge will be just the first in a series of hot rod SUVs Ford has coming, Nair said. “Consumers may not know how to drive a performance SUV versus a car,” said Jeff Schuster, an analyst with researcher LMC Automotive. The Edge Sport it replaces starts at $40,675 and Cox’s Brauer expects Ford to cash in on the upgrades.
Source: Mint January 12, 2018 09:11 UTC