For example, more and more retirees in European countries are decorating their houses, resulting in high demand for handicraft products, Hawa said, adding that the proportion of people who bought handicrafts as gifts has also increased. The association also forecast that the nation’s exports of fine art and handicraft would likely reach $500 million by the end of this year. According to the Việt Nam Handicrafts Association (Vietcraft), around 90 per cent of Vietnamese handicraft products were made to suit the technical designs of importers and were not made under Vietnamese labels. Đặng Quốc Hùng, director of a handicraft company in the southern province of Đồng Nai, said most Vietnamese handicraft manufacturers only focused on outsourcing to foreign clients. According to the Ministry of Industry and Trade's Trade Promotion Agency, handicraft producers should pay attention to design and branding.
Source: Viet Nam News June 05, 2019 01:52 UTC